Just came across this article in Google News and wanted to share with you all. Let me know what you guys have to say about it?
Apple India

Apple Computer Inc. announced its decision to set up its first massive technical support center in India. It will open as early as May 2006. Apple has officially jumped into the ranks, with Dell and other global technology companies, of those who outsource outside America. Apple fans and employees, in the United States, have been posting their concerns over the potential loss of employment and the quality of technical support that Indian employees can provide.

According to a post at Times News Network by Sujit John, a Karnataka state government official in Bangalore, the site location for the facility, said, “the government had cleared Apple’s proposal to invest in Bangalore. But they are yet to reveal the extent of investment or the total employment. They should be starting operations within the next two months.”

Apple could hire as many as 1,500 employees by the end of this year, and then double that to 3,000 by the end of 2007. Bangalore was chosen after an evaluation of seven Indian cities, and property developer RMZ Corp will create the facility. Sources think that Apple’s decision is predicated upon its record fiscal performance in 2005, in which a growth of 68 percent raised the company’s worth to $14 billion dollars. The future of Cupertino’s Apple employees is uncertain; outsourcing to India will save money, but how far Apple will cut back stateside with its tech-support team is a hot topic for speculation.

Apple fans began immediately posting their comments early Thursday morning when the news was released. At the MacWorld.com forum, user “Uchuugaka” posted:“No. No. NO… this is terrible news. When tech-support centers are far afield from real management centers of companies, you get nothing usually…Apple has had outstanding support and service for years…Why would they blow this?? Even here in Tokyo, I can speak to someone from Apple on the phone.” “Uchuugaka” continues his lament with the soothing thought that at least there are Apple stores that give great service in person.

“Philbert” writes: “As an American, I don’t have a problem with outsourcing in principle. It’s truly a global world and everyone has a right to earn a living. I just think it’s a BAD idea to have personnel who’s job entails communication with customers when the exchange turns into [a] frustrating experience because of language barriers. There’s a good chance the customer is already frustrated with a problem (why else would you call tech support), and trying to communicate with someone who’s hard to understand only compounds the frustration. I know it’s about saving money but BAD MOVE Apple! Let’s hope you do a better job in picking personnel than the other companies I’ve dealt with.”

At the Arstechnica comments page, user “svdsinner” does not have a very positive forecast for Apple’s outsourcing move: “I’ve never seen any of the companies I watch have long term success with outsourcing. Outsourcing that saves money always comes with a loss of quality, and outsourcing that does result in a loss of quality doesn’t result in cost savings.”

User “Deimos the Impaler” suggests: “Well if it’s used for after-hours support only, since it’s daytime there when it’s night over here…if they work on their employees’ English skills perhaps it can work…”

And not to be ignored are the people who defend the customer service skills of Indians, such as user “Pureheartedsoul”: “Indians speak English just fine…you pay American companies lots of dollars for ‘SUPPORT’ and they keep all the money for themselves and outsource the support to India and SAVE money…[accept] the fact that India is the global leader in outsourcing…”

Another result of Apple’s outsourcing efforts partnered with Hollywood is detailed in the www.macnn.com post, “Apple digital media training center opens in India.” Apple Computer India and Hyderabad-based Padmalaya Telefilms have partnered to create a center in India for digital media training. “This digital media center aims to bridge the gap between demand and supply of qualified technicians - a problem that is quite common in the TV, film and broadcasting industry.”

It’s the global age, and Apple is an integral part of it. Only the future will tell if outsourcing is a wise move for the company, or if the backlash will sting of reconsideration.



16 Comments to “Apple Computer’s call center in India — Good or bad?”

  1. Fr.Mark Thang Khan Ai | April 27th, 2007 at 9:53 am

    I would like to know the nearest Apple Computer Service Centre for North East India. Thanks.

    Yours sincerely,

    Fr.Mark Thang Khan Ai

  2. Aniket NIkalje | July 3rd, 2007 at 7:04 am

    Please can i get the addess and phone numbers of Apple Computer dealers in India, Maharashtra, Pune. Please it is urgent !!!

  3. Bhimrao Kamble | November 20th, 2007 at 5:43 am

    CAN U PLEASE TELL ME WHERE IS THE CURRENT OPENING FOR APPLE SUPPORT .BECAUSE I AM CERTIFIED ENGINEER

  4. aarthi | November 20th, 2007 at 6:05 am

    can u tell me where is the apple shop in bangalore

  5. pradeep | November 20th, 2007 at 6:11 am

    where is apple company

  6. pradeep | November 20th, 2007 at 6:12 am

    where is apple shop in pune

  7. sachin | November 20th, 2007 at 6:14 am

    APPLE CALL CENTRE IN INDIA IS GOOD

  8. Balwant | December 13th, 2007 at 10:38 pm

    hi
    i need to know apple service center in pune to repair my shuffle ipod

    thanks

  9. maru | January 9th, 2008 at 12:27 am

    India
    Apple India Private Limited
    5/F Du Parc Trinity
    17 Mahatma Gandhi Road
    Bangalore 560-001
    Web: http://www.apple.co.in

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  12. Lalit patil | May 13th, 2008 at 8:14 am

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  14. loveroop | August 17th, 2008 at 11:30 am

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  15. Vikas | September 14th, 2008 at 11:03 am

    Hi Friends, i want to aware about apple stores in Deli NCR, there is a store in Noida called iStore they don’t know about service and sales if ur iPod is in warranty then they don’t help u they will let u know the service center address and if ur ipod is out of warranty they they will charge u and repair ur ipod and it will again goes bad in 2 to 3 days, there is a guy called Uttam Kaushal he is suck and don’t know how to talk and wht to talk and his father Tarun Seth he is God of All Fucker’s

  16. Vikas | September 14th, 2008 at 11:06 am

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